Case studies

Below are a few recent case studies that demonstrate how we have helped a variety of clients across differing market sectors.

Stratagem

A dynamic and up-and-coming management consultancy, formed in 2000, specialising in the delivery of marketing and commercial support to help organisations manage change, expand and identify new markets.

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The Brief

To identify and recruit Marketing Project Managers to join specialist industry teams at Strategem.

The Methodology

Using a carefully planned but innovative ‘thinking outside the box’ approach, Peter Rapaport and Marketing Northwest successfully recruited a total of over 40 marketers for Strategem over six years from 2000 to 2005, identifying candidates at all levels to match the particular needs of each vacancy – whether it be strategic, client-facing, research based or administrative. Because of the unique nature of Strategem’s business, the requirement was occasionally for a candidate not from a typical marketing background but instead with particular commercial and/or specialist industry experience. Our work-personality profiling expertise, was often utilised to help find the right ‘character fit’ for the team.

The Outcome

Strategem grew from a 15-person operation in 2000 to a £10m turnover business with over 50 in 2006, when it was acquired by Enterprise plc. Over the five years of our relationship, the staff turnover of candidates placed by Marketing Northwest was extremely low and candidate retention past the 3-year mark stood at 82% when the company was sold.

Technology SME

A family-owned B2B manufacturing and service organisation, supplying specialist technology to the construction sector.

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The Brief

To recruit the Company’s first Marketing Manager and help assemble their team to meet the needs of a major business expansion, web-driven sales growth, export markets and assorted challenges in marketing strategy, communications and digital media.

The Methodology

Instead of just supplying ‘off the peg’ marketers for this client, we needed to get under the skin of this requirement and really learn about the company’s product, their USPs, culture, upcoming challenges and ambitions.  That investment of time enabled us to compile a photofit profile of the ideal candidate, who was then recruited after an extensive search-and-selection process and now heads up a team of five.

The Outcome

The company has gone from strength to strength, winning recognition with some prestigious industry awards, growing its turnover four-fold in seven years and becoming an international market leader in its specialist field.  Marketing now sits at the top of the firm’s commercial agenda and the Head of Marketing has joined the senior management team.

Leading regional law firm

A highly-regarded, progressive and growing law firm

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The Brief

To help effect a transition from a traditional ‘closed and parochial’ law-firm culture to a more open, dynamic and growth-centric approach, through the assembly of a marketing and Client services team.

The Methodology

To listen carefully to the initial brief (the most important part of what we do!)  and identify the ‘hot buttons’ our client required in their Head of Marketing. It had to be an individual with the knowledge, experience and credibility to flourish in a fiercely-driven and often highly-charged work environment, but who also possessed the poise, strategic nous, communication skills and creativity to help lift the firm’s profile above the morass of solicitors in northwest England.

The Outcome

The firm now resides solidly in the regional top thirty and boasts a considerable marketing and business development team, many of which have been supplied by Jobs-in-Marketing and PRMS. Staff retention in the department remains high and all marketing personnel have either been promoted within the firm or have flourished elsewhere within professional services marketing.

Industry representative organisation

A prominent and influential membership body, representing a substantial section of the Northwest business community.

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The Brief

To source and recruit an experienced, energetic and highly-organised Event Manager to deliver a programme of up to 100 events per annum (seminars, business breakfasts etc, plus an annual flagship dinner). The culture and changing nature of the organisation called for a particular kind of person who would not only be able to handle the considerable workload but also fit in with the firm’s other personalities and its management style. 

The Methodology

Having identified a strong group of qualified candidates for the shortlist, our experience of work-personality profiling came to the fore, enabling us to analyse each candidate’s work style against that of their prospective colleagues and hence ascertain how they would be likely to operate together.

The Outcome

Another significant success. The appointee, recruited in 2009, has substantially grown the profile and professionalism of the firm’s events. Attendances and feedback are at unprecedented levels. [Nov 2011].