Featured vacancy

Ref: 0102

Marketing Campaigns Manager, leading SME, to £45k

SME

Liverpool city centre

to £45k

Details:

The COMPANY: A highly dynamic SME which has attained considerable success in the specialist business services field. The firm is about to embark on a new exciting phase of development driven by legislative and compliance changes in the industry.

The ROLE: Reporting to the board and key investors, this is a pivotal role whi

ch will define and manage the (mainly digital-centric) marketing activities of the company. Key Responsibilities:
• Plan, manage and deliver all online, digital and email marketing promotions - including campaign measurement, SEO, PPC, web content and affiliate programmes.
• Take ownership of the firm’s CRM database and all marketing campaigns run from it
• Manage the company’s marketing communications, offline and online - including promotional literature and website content management etc
• Contribute to the strategic marketing plan, its roll-out and delivery
• Manage the marketing activity budget
• Regularly report to the board on marketing/campaign performance and business KPIs
• Make a key contribution to monthly sales/marketing strategy meetings.

The IDEAL CANDIDATE will be a creative marketer with the experience and vision to execute thecompany’s business strategy and the strength of character to drive the plan forward. Required:
• A marketing-based degree and/or the holder of a post-grad’ CIM, IDM or digital marketing qualification
• A strong understanding of digital marketing tools and processes in the areas of CRM, data handling and segmentation, e-marketing (eg: HubSpot, Dotmailer), PPC, SEO and social media aggregation
• The ability to run dynamic marketing campaigns via assorted channels - email, social media (especially Twitter, Facebook, Linkedin etc), online and print publications, accountancy/legal profession websites and various other related forums.
• A minimum of 3 years’ relevant campaign delivery experience - B2C or B2B - perhaps in a membership services, training or 'umbrella/professional body’ organisation.
• Strong data-management and CRM experience, B2C and/or B2B.
• Strong copywriting skills, with a concise and economical writing style suited to online content.
• Familiarity with professional services (accountancy or law) - or perhaps prior experience within the higher education sector - is desirable but not essential.
• A dynamic, purposeful and productive work style, able to multi-task effectively under pressure in a small and closely-knit team.
• A positive 'can-do’ attitude, able to communicate effectively with senior management, staff and clients/customers alike.

The role offers a substantial opportunity for career development and, potentially a senior/board involvement for the successful candidate. The company’s offices are conveniently based in Liverpool city centre, close to the main rail terminals. 

For further information, call us on 0161 236 6924. Or to Apply click ASAP below, adding a brief cover-note. First client interviews are to be held in March 2019.